DOUBLE D FEST

DOUBLE D FESTNIGHT SERVICE

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THE CARD36 SHOTS · 8 BLOCKS

Tap to log with a timestamp. Purple edge = don't leave without it. Orange edge = the shots that actually sell.

Block F is not optional. If you're behind, cut cinematics. The closeout sequence is what separates him from every satisfying-clean account online.

THE PROMOSIX QUESTIONS

Five are sentence completions — that manufactures edit-ready statements instead of conversational answers that need context to make sense.

Before you leave Vegas: record ten seconds and play it back. Not a meter check. Actual playback. Mic failures are silent and stupid.

Don't clean up the drawl. If he starts talking "professional," ask him something about Kentucky. Ask, then shut up — count to three.

VO LINES

Most of our customers can't shut down so we can clean. So we come when their customers aren't here.

My customers shouldn't have to wonder whether something got done. If I say we're handling it tonight, it's handled tonight.

THE TAPEWHAT IT BECOMES

Seven cuts out of one night. The sales cut is worth more than the viral one.

THE HERO — 40 TO 50 SEC

11:48 PM	Truck arrives, headlights sweep the empty lot VO: can't shut down so we can clean…
—	Dirty wide. Equipment out.
1:30 AM	Work. Steam. Grease lifting. The clean line.
—	Drew walking, checking, photographing a trouble spot VO: shouldn't have to wonder…
5:06 AM	Match cut to clean wide. Card complete. Truck leaves.
CARD	CLEAN BEFORE YOU OPEN Commercial · Recurring · After-Hours Licensed · Bonded · Insured
CTA	Request a property walk-through (702) 583-0237

SEVEN DELIVERABLES

1 · Hero	40–50s vertical. Above.
2 · Sales cut ★	60–90s horizontal or 4:5. What he emails a facilities manager. Fuller, slower, more scope breadth. Highest business value of anything you shoot.
3 · Satisfying	15–20s. Hero pass + clean line + macro. Raw machine audio, no talking. The one that travels.
4 · Before/After	10s. Card, dirty, hard cut, clean, card. Nothing else.
5 · The drawl	30s. Best interview answer over B-roll.
6 · The truck	15s. Top-of-funnel brand only.
7 · Stills	15–20 vertical for Google Business Profile. Deliberately boring. Well-lit, realistic, unfiltered.

CASE-STUDY FRAME

FAST-CASUAL LOCATION — ARIZONA

Problem  Heavy drive-thru buildup
         and grease contamination
Service  Overnight hot-water wash,
         concrete + dumpster pad
Result   Opening-ready before
         morning operations, zero
         disruption to service hours

SOUND

Hero pass / macro	Raw machine only. No music.
Interview / closeout	His voice, machine faint underneath
Drive / time-lapse	Commercial-library instrumental
Sales cut	His voice only

Grab 60 seconds of clean machine sound. Ten feet off, nothing but the wash. Library clip he reuses for a year.

Captions: city and time only. PHOENIX, AZ · 2:14 AM. Never a street address — especially not paired with footage showing the property is empty.

FOLDERS — BEFORE YOU LEAVE

01 BEFORE      06 CLOSEOUT
02 DREW        07 AFTER
03 EQUIPMENT   08 INTERVIEW
04 CLEANING    09 NAT SOUND
05 SCOPE       10 STILLS

THE RULESELEVEN OF THEM

There is no referee. These are enforced by nobody. Follow them anyway.

REFERENCE PROTOCOL — before you leave shot 09. Tape isn't enough; someone kicks a leg or drags a hose across it. Write down lens (1x/0.5x), orientation, leg extension, tripod center distance from a fixed seam or curb, lens height, and what sits on the lower-right third. Then photograph the tripod in position. "Almost the same frame" looks worse than deliberately different.

THE WEIGH-INDO NOT LEAVE WITHOUT THESE

Twelve items. The first one decides whether the rest of the night happens.

HARD GATE. Text Drew: does your agreement with this client cover photo/video on site and advertising use? Architecture and drive-thru layout identify a brand even without signage. If the answer is soft — shoot tight only. Surfaces, equipment, hands, water, Drew. No establishing wides.

WATCH THE BACKGROUND

License plates · employees leaving · delivery drivers · faces · uniforms · POS and menu screens · security panels. No logo is not the same as anonymous.